So you’ve made it to a point where you’re happy with video editing and want the world to be aware of how cool your place is, how awesome your last travel was, or how warm was the atmosphere during your last dinner, or just want to drop a video on the net about how crazy time you spent during your last party … Hmmm, I personally left my computer online all-night long to upload a e hour video that I already encoded to FLV format into a blip.tv account … and I’m not blaming blip.tv (or youtube.com if you want a more familiar brand) since it’s mainly due to the bandwidth that Madagascar has.
But since you want your video to be pushed to all the video communities that you are part of (does the following sounds familiar to you: youtube.com, dailymotion.com, blip.tv, …): up to now, the only solution I am aware of is to upload to each of those sites, but, hey, uploading one is already a pain so why would you bother uploading to multiple accounts? But there is a solution that you may want to consider: tubemogul.com that defines itself as:
TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. TubeMogul tracks rich, standardized analytics far beyond “views,” including per-second audience dropoff, audience geography and much more.
Yes, uploading a video from Madagascar is painful. But, hey, video is a buzz-generator and should be considered, especially if you are working in the travel-field.Moreover, you may have a different set of friends and communities at youtube and dailymotion, … and the tracking feature is awesome as you know which channel works most for your campaign.
Sounds nice? Do you consider using this service? Have you used this service? If so, I’d be happy to hear about your experience
You may have heard it, or you’ll soon hear about it: Twitter is going mainstream and is one of THE online place to be for discussing and easily exchange with other people.
For us travel-oriented people, this is also a good place to get in the loop as well as showcase our posts, discoveries.
If you want to have “listening-people” notice what you’re doing, be aware that Tuesday is the day to raise your hand and speak on twitter land by using the #traveltuesday hashtag. A kind of advice though: don’t abuse the system.
Here are my few tips to get the most out of this #traveltuesday hashtag:
- first, tweet on tuesday. Obvious but be careful with timezones. You’d want to tweet while people are active on line. One way to verify the frequency of posts is to search for “#traveltuesday” on http://search.twitter.com
- recommend or retweet some other tweets you found useful. Remember you’re in the social media arena: it’s not always about you- be ready to share or retweet about others
- use URL shortners (bit.ly, tinyurl.com,…) to gain some “additional” characters. This is one of the features that I personally love with tweetdeck (a twitter application- that works great on almost any platform BTW- am using it on an ubuntu box)
Searching for the “#traveltuesday” hashtag is also a good way to discover interesting tweeterers to follow and exchange with.
So, are you ready to join the twitter ride?Share some twitter accounts worth following that you’ve found on the comment section
While saveoursmile.wordpress.com spent almost a year trying to help Madagascar-based tourism operators to get the most of internet, and specifically Web 2.0 and derivatives, apart from some friendly followers (thanks guys, it’s not over yet …) what I advocated for hasn’t been applied … I can understand it, but this experience also helped me share my views whil practicing. So I’d better apply what I preach for…
Hence, a new baby is born: www.madafan.com In case you’re wondering, I will still maintain the two blogs (at least I’ll do my best). While both blogs will deal about tourism, madagascar and internet, there is a huge difference:
- saveoursmile.wordpress.com is geared toward techniques to use online for promoting a destination. Those techniques includes how-to, online tools and brand/identity management
- http://www.madafan.com will deal with actual “tourist” experience: places worth discovering, off-the-beaten track tours, culture, people, conservation and biodiversity
You are almost welcome to exchange/contact with madafan, or if you are a facebook addict, become a fan of Madafan on facebook. Finally, you can follow me on twitter. Stumbleupon users, Madafan is here
In a previous post [fr], I advised to put in a terms of reference for designing a website the following criteria: setup a mobile version of the website. Another post also tried to digg further into mobile marketing. With all those mobile devices (iPhone, nokia, blackberry and other Java or windows-mobile enabled devices), travellers are becoming more addicted to their mobiles. I think it’s more than accurate to provide some tips on how to setup a mobile version of your website.
A little background for those who don’t have any clue why should we pay a particular attention to mobile devices: unless the mobile device owner uses a “better” browser like opera mini mobile devices browser, chances are that mobile browser user will see unarranged/unpleasant and very simple version of your website. In order to have a better idea of the mobile user experience, I invite you to test your website with a mobile browser emulator like
Looks ugly, non user-friendly?. And with the plethora of mobile devices around, you don’t want to spend too much time trying to fogure out how your website will look with a nokia NSeries, then try with a iPhone, then with blackberry, and so on … You’d better delegate it to a specialized service, and better yet if it’s free
In order not to scare you, yes it’s almost as easy as creating a web-based e-mail account.
The interesting part is that mofuse delivers “standard” and iphone optimized version of your site. The bad thing is that it is mainly designed for blogs as it “mobilizes” your RSS feeds. It’s not meant for mobilizing a standard website without feeds.
Once you have played around with the design of your mobile version, you can even setup your own subdomain (example: m.yourdomain.com) that will redirect to your mobile site version.
What’s your view on the mobile access to your blog?
So far, the most popular post on this blog is the one about finding photos about Madagascar[fr]. In another project, I’ve searched for ways to tap into those incredible photos already published on the internet and that can be re-used without infringing any licensing terms- and, yes, solutions exists.
In case you are not yet familiar with the “Creative Commons” licensing scheme, I strongly advise you to consider it as this is the key element for distributing electronic materials on the internet.The motto for Creative Commons is “Share, remix, reuse-legally”.
Another key element when talking about photo sharing on the internet is flickr. Although there’s a huge amount of photos related to Madagascar on flickr, finding the right ones that you can republish can sometimes be tough without the right tools. You can always directly contact the photo owner and ask for permission to reuse their photos, but sometimes this solution doesn’t fit.
Back to the point of this posts, here are options you can consider for easing your search:
This is the built-in search feature for flickr. Don’t forget to check the “Only search within Creative Commons-licensed content ” tick box at the bottom of the page. You even have the choice for searching photos that can be used commercially for your brochures for example.
The good thing with flickrCC is that your search results are nicely arranged in thumbnail mode, giving you a nice overview before selecting- though you don’t have to scroll pages before finding what you’re looking for.An interesting feature is to insert the author/image sources into the image (although I find the texts generated a bit non-aesthetic, but anyway, this is a great tool)
If you are a wordpress blogger with your own installation (not on wordpress.com), then you definitely need to have this photodropper plugin that lets you, from inside editing a post, search for creative commons photos to illustrate your posts. I definitely love this feature as you’re only left with finding the right keyword to search for while composing it. Other flickr plugins are available but this is not the topic of this post.
Whatever solution you opt for, be careful to double-check the licensing of the photos you are using as most of the times authors will ask you to quote them as the author.
Any other photo stock images that you know of where users can search for creative commons photos?
Those last months, madagascar has seen an increased interest through the results of internet search engines if we consider the following result from Google trend on the keyword “madagascar”
We can note a huge rise of the interest beginning november 2008, mainly because of the cartoon “Madagascar 2 -escape to africa“. However, we can see from this picture that this interest has drastically fallen in january 2009 as the movie’s effect also dropped.
Unfortunately, Madagascar (the country) is facing now a huge political crisis since the end of january 2009- and we can see from the graph here that a relatively small (compared to the cartoon effect) interest has risen on the internet mainly due to the crisis that is happening now in the country.
Although the national DMO will continue to promote madagascar destination, and will keep on participating on international trade shows [fr] in order to reassure tourists we expect tough times for madagascar for the tourism industry for these next months.
I’ll be interested to have readers’s view/input on how to use social media in order to overcome crisis.Feel free to share your experiences/findings …
The well-known New York times has ranked Madagascar as their 38th recommended place to visit in 2009 (out of 44 places in the world). This may go against the previsions I’ ve made stating that 2009 will see less US tourist for Madagascar . This is a well-done job for any entity promoting Madagascar destination.
This is an opportunity for me to invite you to “recommend” Madagascar destination to your contacts
ITB Berlin- March 2009(one of the world’s leading travel trade show): some lucky bloggers will have a press pass in order to cover the event provided they leverage the major Web 2.0 tools during the event- those tools are mainly:
- blogging often DURING the event – giving their readers insights to this worldwide recognized event for the tourism industry,
- podcast and vidcast: audio/video are encouraged to be published online for people to listen to/watch it from different devices (iPod, multmimedia players, computers, …)
- micro-blogging via twitter: many people consider Twitter as a waste of time-I was part of this group until I decided to play the game too and become almost addicted to it . But considering that Phocuswright (a well-recognized online travel industry research) and the consortium of travel-related bloggers Tips from the T- list (BTW, if you haven’ t done it yet, I highly encourage you to download and read this Tips from the T list book-which is free- but where you can find a “condensé” of advices from recognized travel 2.0 bloggers all over the world) consider it as a requirement for a blogger to be given a pass proves that twitter is a tool to consider for covering such events.
Now what’s the point for Madagascar (the country)?
For the delegation that will go to ITB Berlin, or for our national DMO (Office National du Tourisme de Madagascar), I’ d suggest they do the following:
BEFORE THE EVENT
* from now (January 18th): create a twitter account and clearly indicate on your profile that you are from Madagascar preparing Madagascar’s participation to ITB, have people follow you on twitter
* get in touch with potential bloggers/journalists that will come to ITB. Have those people follow you on Twitter and do the effort of updating your tweets regularly. You can give them insights or excerpts of what you’re going to do before as teasing or as a PR efforts in the view of having a wider “media” coverage for the participation to the event, or in the view of attracting more people to Madagascar’s booth during the trade show
* publish on youtube or dailymotion the promotional videos you are planning to bring to the event,
* gather all the brochures of Madagascar’s participants and upload it on scribd (I’ ve already covered this topic on “how to give an online life to your brochure”), then motivate all your participants, as well as your contacts to spread the word about it through every channel (for example through connections on any social networks that they are member of : on facebook, flickr, wayn,…)
DURING THE EVENT
* increase the number/frequency of your tweets that may announce some events that will happen on Madagascar booth,
* take photos/videos and directly upload it for people to share it
While hints I’ m giving here are not exhaustive, you may consider having a look at “Trade Show insights”, which I particularly find useful for exhibitors to get used to as they deal with actual experiences
I’ ll also be intersted to discover other ways from you (readers of this blog) about how to leverage Web 2.0 tools for trade show exhibitors…
On one hand, ipod, blackberry, and other smartphones …they all come with plenty of features and most of your clients use them on a daily basis (isn’t it convenient to have all your communication tools in one device: phone, SMS, camera, organizer, USB disk, multimedia player, …moreover all your contacts are within reach through chat, SMS, phone call, web applications, …).On another hand, the number of content designed for those mobile devices are now increasing . The trend is set: mobile communications goes beyond simple SMS. Anything interesting for your tourism-business?
Talking about online connectivity, one usually think about someone behind a computer browsing the internet. Let’s not ignore the fact that being connected through mobile devices is now a reality. A smartphone with embedded Google maps (however Madagascar map is not well-populated), a tourist that updates in real-time his twitter followers about how happy/unhappy he is about the service you have delivered (mind the buzz), another tourist that updates photos taken from his camera-enabled smartphone a flickr/facebook account, or another tourist that asks for guidance from his “friends” on the social networks he is member of about interesting places to be…: those are all features that are already available for tourists that come to Madagascar now.
In fact, although there’s no rule ot thumb with regard to mobile marketing so far (as well as for Web 2.0 too), one thing’s for sure: your target customers are using those features and give importance to the discussions held on those social networks whether they participate from a laptop/desktop, or they are joining the crowd from their smartphone/mobile devices. Your company may take a step ahead your competitors by actually having a clear marketing strategy on how to surf this wave.
More interesting reading on actual experiences for Avis/Budget Rent-a-Car mobile marketing as well as Red Lion hotels where Eyetravel analyses two approaches for mobile marketing by asking is it “about ROI or brand advocacy”