How to have an online presence without a huge internet budget?

February 2, 2009 in e-marketing, internet, marketing
Tags: linkedin, tripadvisor

I often have some small Madagascar-based tour operators asking for advice on how to “have their own website” without having to pay between 2 millions to 10 millions MGA
Well, I usually answer that you don’ t necessarily have to setup your own website if your goal is only to publish some institutional informations (your contacts, [...]

Why your business needs to engage into Web 2?

September 2, 2008 in marketing, useful ressources
Tags: business, facebook, linkedin, web 2

Yet another advocacy for engaging your tourism business into Web 2 (and social networks particularly for this post). Here are (yet another) interesting facts from the New Media Review published by the European Travel Commission.
“Worldwide growth among selected social networking sites, June 2008 (total worldwide audience, age 15+ – home and work locations:

TOTAL INTERNET/TOTAL AUDIENCE: [...]