$63.5 million generated in one week-end from 4065 theaters (7th best bow of all the time) for the movie “Madagascar-escape to Africa”.

As opposed to that impressive figure,for the 2007 season, Madagascar-tourism industry generated 586,7 billion FMG (if $1=8000 FMG) which is around USD 73 million

Unless I made some mistake in my calculation, Dreamworks is generating in one week-end almost what all tourism sector in Madagascar hardly generates in one year.