On one hand, ipod, blackberry, and other smartphones …they all come with plenty of features and most of your clients use them on a daily basis (isn’t it convenient to have all your communication tools in one device: phone, SMS, camera, organizer, USB disk, multimedia player, …moreover all your contacts are within reach through chat, SMS, phone call, web applications, …).On another hand, the number of content designed for those mobile devices are now increasing . The trend is set: mobile communications goes beyond simple SMS. Anything interesting for your tourism-business?
Talking about online connectivity, one usually think about someone behind a computer browsing the internet. Let’s not ignore the fact that being connected through mobile devices is now a reality. A smartphone with embedded Google maps (however Madagascar map is not well-populated), a tourist that updates in real-time his twitter followers about how happy/unhappy he is about the service you have delivered (mind the buzz), another tourist that updates photos taken from his camera-enabled smartphone a flickr/facebook account, or another tourist that asks for guidance from his “friends” on the social networks he is member of about interesting places to be…: those are all features that are already available for tourists that come to Madagascar now.
In fact, although there’s no rule ot thumb with regard to mobile marketing so far (as well as for Web 2.0 too), one thing’s for sure: your target customers are using those features and give importance to the discussions held on those social networks whether they participate from a laptop/desktop, or they are joining the crowd from their smartphone/mobile devices. Your company may take a step ahead your competitors by actually having a clear marketing strategy on how to surf this wave.
More interesting reading on actual experiences for Avis/Budget Rent-a-Car mobile marketing as well as Red Lion hotels where Eyetravel analyses two approaches for mobile marketing by asking is it “about ROI or brand advocacy”