Those last months, madagascar has seen an increased interest through the results of internet search engines if we consider the following result from Google trend on the keyword “madagascar”
We can note a huge rise of the interest beginning november 2008, mainly because of the cartoon “Madagascar 2 -escape to africa“. However, we can see from this picture that this interest has drastically fallen in january 2009 as the movie’s effect also dropped.
Unfortunately, Madagascar (the country) is facing now a huge political crisis since the end of january 2009- and we can see from the graph here that a relatively small (compared to the cartoon effect) interest has risen on the internet mainly due to the crisis that is happening now in the country.
Although the national DMO will continue to promote madagascar destination, and will keep on participating on international trade shows [fr] in order to reassure tourists we expect tough times for madagascar for the tourism industry for these next months.
I’ll be interested to have readers’s view/input on how to use social media in order to overcome crisis.Feel free to share your experiences/findings …