Tubemogul: an efficient way to upload, distribute and track your videos

So you’ve made it to a point where you’re happy with video editing and want the world to be aware of how cool your place is, how awesome your last travel was, or how warm was the atmosphere during your last dinner, or just want to drop a video on the net about how crazy […]

How to easily, I really mean easily, create a mobile version of your blog

In a previous post [fr], I advised to put in a terms of reference for designing a website the following criteria: setup a mobile version of the website. Another post also tried to digg further into mobile marketing. With all those mobile devices (iPhone, nokia, blackberry and other Java or windows-mobile enabled devices), travellers are […]

tracking madagascar-related keyword through google in times of success/crisis

Those last months, madagascar  has seen an increased interest through the results of internet search engines if we consider the following result from Google trend on the keyword “madagascar” We can note a huge rise of the  interest beginning november 2008, mainly because of the cartoon “Madagascar 2 -escape to africa“. However, we can see […]

How to have an online presence without a huge internet budget?

I often have some small Madagascar-based tour operators asking for advice on how to “have their own website” without having to pay between 2 millions to 10 millions MGA Well, I usually answer that you don’ t necessarily have to setup your own website if your goal is only to publish some institutional informations (your […]

Madagascar: New York Times 38th recommended place to go in 2009

The well-known New York times has ranked Madagascar as their 38th recommended place to visit in 2009 (out of 44 places in the world). This may go against the previsions I’ ve made stating that 2009 will see less US tourist for Madagascar . This is a well-done job for any entity promoting Madagascar destination. […]

ITB Berlin 2009: ideas to leverage Web 2.0 tools for trade show exhibitors

ITB Berlin- March 2009(one of the world’s leading travel trade show):  some lucky bloggers will have a press pass in order to cover the event provided they leverage the major Web 2.0 tools during the event- those tools are mainly: – blogging often DURING the event – giving their readers insights to this worldwide recognized […]

mobile communications… what’s in for your tourism activity?

On one hand, ipod, blackberry, and other smartphones …they all come with plenty of  features and most of your clients use them on a daily basis (isn’t it convenient to have all your communication tools in one device: phone, SMS, camera, organizer, USB disk, multimedia player, …moreover all your contacts are within reach through chat, […]

if you think having an online presence will cost an arm and a leg… think again

e interesting tips Britain Going Blog Crazy – Metro Article, originally uploaded by Annie Mole. Find below some reasons that may make you think again and a way to easily setup an effective online presence without spending money … (ok, that one is not necessary true as you will have to pay for the time […]

How to give an online life to your printed brochure?

This article will show you a way to cheaply distribute online your brochure. In fact, it will only cost you the time you spent uploading the brochure on scribd.com You’ve designed and printed a brochure for your tourism-activity and you are trying to do your best to distribute it. You can distribute it during face-to-face […]

Blog vs website: case study

I was looking for an information on ORTANA Madagascar and did it the “usual internet user-way” via google with the following keywords “ORTANA madagascar”. The result was amazing (and yes, it was also flattering for me)… the first two results given by Google send back to wordpress tags (ortana and business traveller) referring to posts […]