What matters most: exposure or targeted customers for Madagascar?

Reading one of the many stories behind the coming out of the second Madagascar cartoon movie [fr] I can’t help but question myself about what Madagascar is really expecting from all those exposures. Is it only about branding and expecting that someone will decide to come, or can we turn it into a more target-oriented […]

Madagascar the movie… the second tsunami is coming

ok, this is not a scoop, neither is it an unexpected news … November 7th, the second of a series for the Madagascar movie (escape 2 africa) will be in theater … and it already begins to make a buzz on the internet. Watching the trailer, Dreamworks took the same ingredients (yep, they couldn’t eliminate […]